Mason’s Famous Lobster Rolls is offering franchises to entrepreneurs in major metro markets in Eastern and Midwest states, according to a news release. The prototype location in Annapolis, Maryland, has grown quickly. Its founder, Dan Beck, is a lifelong restaurateur who has spent a number of years as a seafood buyer.
The lobster industry has grown in the past 20 years due to demand and the popularity of lobster roll shops, which have brought the seafood out of the exclusive province of full-service restaurants. Franchise development firm, FranPoint Partners, is assisting franchisees for the chain; the company’s senior partner, Richard J. Sharoff, is serving as executive vice president of franchising.
The restaurant’s menu includes lobster roll variations, lobster salad, shrimp salad, lobster bisque and New England clam chowder. The décor is described in a news release as “a modern twist on the traditional Maine lobster shack.”
“The fast casual segment is a fantastic format for today’s consumer, but it … desperately needed a fresh concept beyond the typical burgers, pizza, Mexican and sub shop concepts which have dominated the category,” said Sharoff.